{"id":4069,"date":"2019-12-11T00:00:39","date_gmt":"2019-12-11T00:00:39","guid":{"rendered":"https:\/\/www.xixentertainment.com\/press\/?p=4069"},"modified":"2020-01-28T11:48:28","modified_gmt":"2020-01-28T11:48:28","slug":"spice-girls-campaign-named-one-of-the-best-digital-campaigns-of-2019","status":"publish","type":"post","link":"https:\/\/www.xixentertainment.com\/press\/2019\/12\/11\/spice-girls-campaign-named-one-of-the-best-digital-campaigns-of-2019\/","title":{"rendered":"SPICE GIRLS&#8217; Campaign: One of the Best Digital Campaigns of 2019"},"content":{"rendered":"<p>LONDON, 11 December 2019<\/p>\n<p>The Spice Girls&#8217; campaign was named one of Music Ally&#8217;s best digital campaigns of the year, putting the iconic pop group in the company of phenomenal talent, such as Sam Smith, Lewis Capaldi, and Sir Elton John.<\/p>\n<p>The Spice World tour (2019) reunited group members Emma Bunton (&#8220;Baby Spice&#8221;), Geri Horner (&#8220;Ginger Spice&#8221;), Mel B (&#8220;Scary Spice&#8221;), and Mel C (&#8220;Sporty Spice&#8221;) twenty-five years after the Spice Girls&#8217; inception in 1994. With fellow member Victoria Beckham (&#8220;Posh Spice&#8221;), the group has been the face of Girl Power to millions, and this tour was a chance to move this legacy into the digital space.<\/p>\n<p>Modest! Management focused the campaign heavily on social media growth, particularly through Instagram, Twitter, TikTok, YouTube, Spotify, and GIPHY. With CYOA Media on board, they &#8220;created an eight-tile collage on Instagram, featuring some of the highlights of the Spice Girls&#8217; 25-year history, and [accessed] UMC archive footage for teaser assets, so fans could be reminded of the Spice Girls&#8217; incredible history.&#8221;<\/p>\n<p>Some results &amp; key learnings, courtesy of Music Ally:<\/p>\n<ul>\n<li>Combined views across platforms reached over 10M in launch week.<\/li>\n<li>The TikTok challenges resulted in 67M views and 36K participating videos.<\/li>\n<li>YouTube saw an additional combined 500K subscribers, which grew by 150K with pre-tour content.<\/li>\n<li>Delivering 4k\/HD videos saw an impressive boost to views, with a 72% increase in views of &#8216;Wannabe&#8217; (April-Aug).<\/li>\n<li>Global streams were up 50% month-on-month (as of June 17th).<\/li>\n<\/ul>\n<p>The tour sold 700K tickets across the UK and Ireland, and ended with three sold out shows at London\u2019s Wembley Stadium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, 11 December 2019 The Spice Girls&#8217; campaign was named one of Music Ally&#8217;s best digital campaigns of the year, putting the iconic pop group in the company of phenomenal talent, such as Sam Smith,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[32,81,82,80,79,83,37,72,16],"class_list":["post-4069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xix","tag-emma-bunton","tag-geri-halliwell","tag-geri-horner","tag-mel-b","tag-mel-c","tag-music-ally","tag-spice-girls","tag-spice-world","tag-victoria-beckham"],"_links":{"self":[{"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/posts\/4069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":5,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"predecessor-version":[{"id":4090,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/posts\/4069\/revisions\/4090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/media\/3858"}],"wp:attachment":[{"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xixentertainment.com\/press\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}