Victoria Beckham launches her Spring / Summer 2013 Victoria line

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(London, 11th September 2012) Victoria, Victoria Beckham offers a concise yet carefree collection of dresses for the Spring/Summer season that couples a sunkissed freedom with new more structured silhouettes.

Attention to construction and detail is apparent while the Sundream, Sakura, Cloudy Moon and Fluffy Bud prints show the innate sense of humour always prevalent in the line. A sunbleached palette and occasional bird motif add to this free spirited feeling.

Sloped hems and heart seams, tilted waists and stencil details are new as are fabrics such as suede, a double faced Mikado weave and lace.  These set against signature features such as hardware and zips, placement prints and patch pockets help define the tone of the season.

“With this sportier approach and a laidback ease these dresses represent everything I wanted to achieve with the line.  I often get asked how living in LA has influenced my aesthetic and this season Californian street style has been a key inspiration.  For me, that sense of nonchalance embraces the new fresh attitude to femininity I wanted to convey while staying true to the essence of the label”

Issued by XIX Entertainment

 

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