Andy Murray signs RADO sponsorship deal
June 2012
Andy Murray, Britain’s number one tennis player, currently ranked fourth in the world, has signed an ambassador agreement with Swiss watch brand Rado.
Andy Murray commented: “I’m really excited about joining the Rado team. The brand is all about edgy style and performance. Timing, precision and accuracy are vitally important for me, whether that relates to fitness drills, measuring my performance or striking a tennis ball.”
Rado CEO Matthias Breschan commented, “Andy Murray always stands out from the crowd with his distinctive playing style and unrivalled tactical intelligence. Rado admires his true talent and perfectionism – and at the same time can identify totally with his ‘racquet rebel’ side.”
Andy Murray set out on his path to tennis success at the age of three. Impressive milestones of his junior career included wins at the prestigious Orange Bowl and US Open junior tournaments. His transition to professional status gave Britain its first teenager in the top 100 for 30 years. He has won 22 career ATP titles and in 2011 became only the seventh player since 1968 to reach the semi-finals of all four Grand Slam tournaments in one year.
Innovative design and high-tech materials are the essential distinguishing marks of the Rado brand. Numerous breakthroughs and world records punctuate the Rado history, from the first scratch-resistant watch to the hardest timepiece. Confirming its iconic character and adventurous spirit is also a collection of international design awards. Andy Murray embodies perfectly this pioneering strength.
The Rado D-Star 200 Collection is partnering Andy Murray in the 2012 spring/summer season. The Rado D-Star 200 Automatic with blue high-tech ceramic is also the official tournament watch of the Aegon Championships. The Rado D-Star 200 Automatic Chronograph, combining sleek black high-tech ceramic with the shining stainless steel structure, sets unrivalled standards of robustness and performance with its Swiss automatic movement and innovative materials. Meticulous design details add further comfort to wearability and practicality, such as the bracelet integrating high-tech ceramic links which makes it the ideal equipment for sporty enthusiasts.
Issued by RADO