ŠKODA UK signs partnership with Sir Bradley Wiggins

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Sir Bradley will support ŠKODA’s new brand campaign in the UK

Milton Keynes UK , 9 January: ŠKODA UK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.

The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA’s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand’s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women’s Tour, and as vehicle partner to RideLondon.


For more information:

Pietro Panarisi,                                                       Julian Henry,

ŠKODAUK                                                            XIX Entertainment London

Head of Press and PR,                                        Head of Communications

M +44 7814 674
661                                          M +44 7973 555 333






›           Is one of the longest-established vehicle production companies in the world. Since 1895, the Czech

headquarters in Mladá Boleslav has seen the production firstly of bicycles and then motorbikes and cars.

Currently has six passenger car models: Citigo, Fabia, Rapid, Octavia, Yeti and Superb.

Delivered over one million vehicles to customers worldwide in 2015.

›           Has been part of Volkswagen Group since 1991. ŠKODA, in association with the Group, independently

manufactures and develops vehicles, as well as components, engines and gear transmissions.

Operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.

›           Employs over 25,800 people globally and is active in more than 100 markets.