Emma Bunton launches her new Argos kids collection

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Emma Bunton today launched her latest kids clothing range for Argos.

‘This is my second children’s collection for Argos and I’m so excited about the new range,’ Emma said. ‘It’s really important to me that all my designs are practical and comfortable as well as being stylish and cool – so I stuck to these principals this time round while adding in some fabulous new pieces for your little girls and boys.’

‘As ever the whole family has been involved in the design process and my boys have road-tested the entire range. Many of the prints have been inspired by our musical heritage, combined with some really cool graphic prints and my love of bright colours.

When the collaboration was first announced in November last year, Emma said she was ‘delighted’ to be working on a clothing range with Argos.

‘As a Mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear,’ she said at the time.

‘Working with Argos has given me the opportunity to create exactly that. ‘I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome. As a child I modelled for Argos and featured in the catalogue several times so it’s great to make a return appearance, this time with my own range, it’s something I’ve always wanted to do.’

Emily Jacobs, Business Development Manager at Argos commented: ‘Emma is known and loved for being a stylish, hard working mum so was a natural choice to design this collection with us.

Emma Bunton is managed by Simon Fuller at XIX Entertainment